December 2009
2 posts
MIT Start-up Showcase
Shortbord extends our heartfelt thanks to the committee that selected us to present at the MIT Start-up Showcase on December 3. It was a great honor, and we had a blast speaking with so many smart grad students, industry execs, and venture capitalists. The feedback we received was terrific, and we’re glad that so many talented and experienced people believe that we are on to something...
November 2009
3 posts
Campaign Fever Pitch
Whether you loved him, hated him or were completely indifferent, there is no denying that Ted Kennedy left an indelible impression on the Commonwealth of Massachusetts and the United States of America at large.
As a prominent figure in both the Senate and the Democratic party, Ted was a man that fought for the little people who have no voice. He rallied against the haves and provided for the...
October 2009
3 posts
The Madison Ave Hangover: Goodbye Broadcast
Everyone knows what the oldest profession in the world is (ahem.. this is awkward). The question is, how did people know where to find it, what to do, how much to pay, etc? The answer is word-of-mouth advertising.
A quick look at the evolution of marketing shows that advertising has always been dependant on the technological advances that propel how people communicate and spread information. As...
Mr Hand asks: What is Shortbord?
Its an easy question to answer, but you have to know who your audience is.
1. Are you a celebrity on the web? If so, then you are a Surfer. This means you use Facebook or Twitter, publish blogs, comment on websites and friends’ photos, write on their walls, email, chat, post status updates, etc… You do a lot of different things on a lot of different websites, but everywhere you go...
In the beginning...
Blogs have to start somewhere, right? Welcome to Shortbord’s blog, the place to read about the method behind the start-up madness. The belly of the beast. The inner sanctum. The engine that powers the
You get the point. We’ll be keeping this site fresh and talking about all-things digital advertising. As always, please feel free to contact us or leave comments with any of your...